2017: penta’s best year yet
Fri Dec 29 2017
If next year is anything like 2017, we can’t wait to meet it. This year was huge for Penta, and we owe so much of our success to you, our loyal Penta drinkers! We’ve grown so much since we began our journey to pure living in 2009, but the last twelve months was definitely our biggest growth spurt yet. Not only did we launch our new product packaging, we debuted our sleek new website, too. On top of that, we’re capping off the year with no less than 3,263 stockists and over 3,500 tons of CO2 saved since we began purifying and bottling our water with solar power six years ago— that’s an offset equivalent to 89,333 trees. Whoa, what a year indeed. Here’s how it all went down.
New Bottle, Who Dis?
We know modesty is a virtue, but how bout’ our new look this year? We kicked off 2017 with a rebranded label. Our new look packaging really set us apart from the water herd this year, but we’re more than just a pretty face—we’re environmentally friendly, too. Penta’s bottle is made from high-grade PET plastic approved by the FDA for beverages that is BPA/BPS-free, color-free and 100% recyclable. Also, it’s purple. Find a more iconic water bottle—we’ll wait.
Swank Online Digs
Our packaging wasn’t the only thing that got a major makeover this year—our website really upped it’s game, too. The new site is fast, clean, minimal and built around simplicity —basically, it’s our brand ethos in website form. We wanted to make our site as easy to navigate as our water is to drink, and we think we really nailed the brief. The only hiccup along the way was that some of you might have had to deal with our shop briefly being out stocked during the transition, for which we truly apologize. Our shop is fully restocked and ready to hydrate you well into the New Year now!
The good news is that every day, it’s getting easier to find Penta in your area. The bad news is that now you really have no excuse not to have us in your fridge. To date, Penta water is now stocked in 3,263 stores nationwide, and that number is increasing by the day. From Kailua, Hawaii, to Brooklyn, New York, we’re chilling in fridges all across America, and, we’re always looking for more shelves to call home. So if you think your local market could use Penta, let us know, and we’ll do our best to make it happen.
The Future is Bright…and Pure
While this year is gonna be hard to beat, 2018 looks ready to take the title. Keep your eyes peeled for our new subscription plan with special perks for loyal customers, and even more new bottle sizes added to the mix. Also, although we’re feeling pretty good about our achievements this year, we know there’s always room for improvement, and we’d love to hear from you. If you have a suggestion of how we can improve further in the New Year, please don’t hesitate to let us know.
Again, we can’t thank you guys enough for all of your support this year and can’t wait to see what we can achieve together in 2018. We’ll see you there!